Privacy & Cookie Policy
Cookie Policy
In a similar way to many other websites, we use cookies to understand more about your visit and help us to enhance your experience. Cookies are small text files that are stored within your internet browser by the websites that you visit, they are used by nearly all websites and do not harm your system.
Cookies are used for various aspects of functionality such as keeping track of the items in your shopping bag, learning more about how you arrived at our website and to store your preferences so you don’t have to enter them each time you visit.
Cookie Types
These are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer;
A persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. We use persistent cookies for Google Analytics.
Cookie Categories
These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
First party cookies are cookies set by our website. Third party cookies are cookies on our website that are set by a website other than our website, such as where we have adverts on our website or use Facebook pixels so that we can show you relevant content from us when you are on Facebook.
Cookie Types
You can find more information about the individual cookies we use and the purposes for which we use them below:
__Secure ROLLOUT_TOKEN - This cookie is set by Shopify to ensure proper site functionality and feature stability during the browsing session.
_shop_app_essential - Contains essential information for the correct functionality of Shop.app.
_shopify_essential - Contains essential information for the correct functionality of a store such as session and checkout information and anti-tampering data.
cart - Contains information related to the user's cart.
cart_currency - Used after a checkout is completed to initialize a new empty cart with the same currency as the one just used.
cookieconsent_preferences_disabled - This cookie is associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent.
cookieconsent_status - This cookie is associated with the app Consentmo GDPR Compliance and is used for storing the customer's consent.
forterToken - This cookie is used to identify devices/browsers and prevent fraudulent transactions during checkout.
GLBE_SESS_ID - Session identifier that stores information about the user’s shopping session (currency, country, cart state).
GlobalE_Consent - Stores the user’s consent choice in relation to Global-e’s own compliance layer.
localization - Used to localize the cart to the correct country.
shopify_client_id - This cookie is set by Shopify to uniquely identify a visitor’s browser session. It enables core ecommerce functionality. It does not store personal information or marketing data.
_ga - This cookie name is associated with Google Universal Analytics
_ga_JKJZVET458 - ID used to identify users
_shopify_analytics - Contains analytics data for buyer surfaces such as the storefront or checkout.
_shopify_s - Used to identify a given browser session/shop combination. Duration is 30 minute rolling expiry of last use.
_shopify_y - Shopify analytics.
GlobalE_Analytics - Tracks analytics around international checkout behaviour (conversion performance, drop-offs, etc.).
__kla_id - When Klaviyo’s JavaScript is enabled, the __kla_id cookie can track and identify site visitors through an auto-generated ID. This cookie can temporarily hold personally identifiable information. Once a visitor is identified, the cookie can pass their data into Klaviyo.
_fbp - Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
_gcl_au - Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
_uetsid - This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.
_uetvid - This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
IDE - This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
MUID - Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.
VISITOR_INFO1_LIVE - Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing
VISITOR_PRIVACY_METADATA - Youtube visitor privacy metadata cookie
_cfuvid - The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.
YSC - Registers a unique ID to keep statistics of what videos from YouTube the user has seen to make your browsing experience more convenient
You can alter your cookie preferences at any time by changing your browser setting. Please refresh your page to ensure that the new settings have taken effect.
You can also control your cookie settings through your web browser settings.
You can opt out of being tracked by Google Analytics across all websites, by going to http://tools.google.com/dlpage/gaoptout.
Cookies expire between 30 minutes and 1 year and 1 month
depending on their functionality and purpose.
If you have any questions about the cookies that we use, feel
free to email us at customerservice@merrythought.co.uk
