As part of our 95th Anniversary celebrations, we are delighted to announce that a Merrythought exhibition will be held at the historic Museum of The Gorge in Ironbridge between April and September 2025.

Just a short walk from the Merrythought Teddy Bear Shop, this first of its kind installation will take you on a fascinating journey through the four generations of Merrythought's story, showcasing the unique history of the brand and it's role in the heritage of Ironbridge.
Suitable for all ages, there will also be an activity area and photo booth with a giant Merrythought bear!